4 Steps to Branding Your Business Online
I recently wrote an article on Brand Vs Brand Identity.
Today I want to talk you through the initial steps that you can take to build a brand, not just a business.
Building a brand is not something that happens overnight. It’s something that evolves over time and will continue to evolve as your business grows.
Having a solid brand identity is a key component in growing a successful online business. It can set you apart from the competition, promote your value proposition and build trust with your audience.
Here are four steps that you should take at the beginning of branding your business online to set yourself apart from others in your field.
1. Know Your Audience
Before you build and market your brand, you must get to know your target audience in as much detail as possible. The more you niche down, the better!
This is so important when it comes to business in general, not just when you are rebranding. Trust me. When you try to speak to everyone – and sell to everyone – you’re not speaking to anyone in particular and therefore no one hears you.
So think about your absolute ideal client. Who are they? Write out their demographic information.
Now get to know them on a human level. What interests them? Do they love comedy and humour? What kind of troubles and problems do they face? What don’t they know that you can inform them about it?
When you have painted this picture of your ideal client you’ll realise that this is the person that makes you LOVE being an entrepreneur, so why would you want to work with anyone else? And by gaining clarity on their internal and external pain points, you can better understand how to best serve them.
And that’s the key to any successful business
2. Be Clear on Your Story
Stories give a brand personality.
Your stories, your values, your personality. That’s what you bring to the table. You’re the difference.
Those stories are something that your potential clients can grab onto and feel connected with your business, booking you over somebody else.
You might be thinking, but I haven’t got a story. Believe me, we all have a story.
The best way to start to build your story is to think about your why. Why are you in business? More often than not, it’s because you have been where your ideal clients are now. You’ve been through what they are going through and you’ve come out of the other side, stronger.
Your brand story doesn’t have to be something mind-blowing. It just has to share what makes your business valuable to your ideal client. There’s no need for anything overly complex or elaborate. Aim to keep it simple and straightforward — there’s power in creating something your audience can instantly understand.
3. Define Your USP
To make an impact in today's world, you have to have a unique selling proposition!
A strong USP is helpful in making the customers understand what services your business does offer. It will bring clarity in their minds and choosing you instead of going for others in your competition.
So How Do You Start?
First off, who are you. What do your friends think of you?
Email your friends, favourite clients and loved ones and ask them to pick three words to describe you. [If you are brave, do this on the Facebook.] See how others perceive you and pick the words that match with how you feel inside.
Secondly, answer some basic questions about your business. What products or services are you selling? What does your business do well?
This then leads us into Step 4.
4. Writing your Brand Message
Finally, you want to have a clear brand message. A brand message is a clear and concise statement that explains what you do, who you do it for and why or how you do it.
You want to make sure that your brand message is integrated in all that you do. Your website copy, your social media posts, emails to your email list etc… Ensure its consistent across the board.
These four steps are just the start of building of a successful online brand, however, by taking these steps you are setting a great foundation for the future of your brand.
The answers from these steps will then shape the look, style and feel of your brand identity [logo, imagery, font’s colours used in your business]
Let me know if you’re looking for a brand designer to help you (or even just give you some advice on creating your brand identity to fit with your brand) – just send me a message x